clara lhotak
yoga for cyclists

yoga for cyclists

yoga for cyclists

yoga for cyclists

DESCRIPTION Yoga for Cyclists is a rebranding campaign for a local event that includes a brochure, a set of posters, and a corresponding website.

CONCEPT For Visual Literacy, we were to find an existing flyer for a local event that could use redesigning. My chosen flyer was an advertisement for a “yoga for cyclists” course. In rebranding and creating a visual system, I drew inspiration from the serenity of yoga and incorporated the nature scenery of cycling.

YEAR 2018

CLASS Visual Literacy with Jessica Peltz

DISCIPLINE Branding, visual system

CATEGORY Print, web

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